Graton Technologies Story
Graton Technologies is a fast-growth, high-tech firm that develops sophisticated end-to-end tracking systems and software to take the complexity — and cost — out of shipping, receiving, and warehousing. From their inception, Graton Technologies had participated in national trade events, but never quite cracked the code on getting the kind of booth visits from attendees as their competitors. At least until Graton's Event Marketing Manager began working with a local Safeguard consultant.
After a couple of meetings, the consultant recommended an Event Marketing Kit that included:
- A Postcard Mailing to high-value prospects inviting them to stop by Graton's trade show booth to pick up two nice gifts.
- A high-quality, Graton-branded Tumbler to give as a thank you for visiting.
- Full-Colour Presentation Folders to hold sales materials and brochures attendees would acquire during their visit.
- Men's and Women's high-quality Apparel — comfortable and professional Team Shirts with the Graton Technologies logo.
The old adage "nothing attracts a crowd like a crowd" held true for Graton Technologies. Graton had nearly 20% more visitors to their booth than in previous events. Best of all, after the show, the sales staff reported having an easier time getting appointments with decision makers.
Marketing Fact: Companies spending more money on pre-show promotions attract a higher percentage of their target audience to their trade show booths.
Journal of Marketing: Vol. 61 (10/97), 55-64.Experience the Safeguard Advantage yourself.
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Postcard Mailing
Work with your consultant to create the custom product mix that's right for your business.
Full-colour postcards printed on 14-pt. cover stock with UV coating (postage not included)
Size: 5.5" x 8.5"
Qty: 2,000
Other product quantities and configurations are available. Ask your consultant.
Jewel Tumblers
Work with your consultant to create the custom product mix that's right for your business.
Durable drinkware with matching lid and straw, six jewel-toned colour choices and customized with silkscreened imprint
Size: 16 oz.
Qty: 250
Other product quantities and configurations are available. Ask your consultant.
Full-Colour Presentation Folders
Work with your consultant to create the custom product mix that's right for your business.
Classic folder with 4" pockets, 4-colour printing one side on 14-pt. gloss paper
Size: 9" x 12"
Qty: 250
Other product quantities and configurations are available. Ask your consultant.
Apparel
Work with your consultant to create the custom product mix that's right for your business.
Men's and women's stain-resistant, twill front buttoned cotton/poly shirts with curved hem and button cuffs, personalized with logo
Size: Men's S – 5XL; Women's XS – 4XL
Qty: 6
Other product quantities and configurations are available. Ask your consultant.
The story, names, characters, and incidents portrayed in this work are fictitious and are provided to illustrate typical relationships between Safeguard consultants and customers. No identification with actual persons, places, and results is intended or should be inferred. Your experience may vary.
