Truvant Story
Owners of Truvant Café franchises are fiercely independent and will try almost anything to get new customers. The problem for Truvant Corporation was that many of the marketing tactics that franchisees were trying conflicted with brand standards, cost too much or didn't work.
Truvant's head of marketing called his local Safeguard consultant to discuss needs, challenges, opportunities and budget.
In the end, the Safeguard consultant recommended a three-pronged approach that would inspire local residents to visit the café for the first time, give these new customers reason to come back again and again, and provide an incentive for existing customers to tell their friends.
The marketing mix that put the plan into action included:
- 4' x 8' Printed Vinyl Banners that would catch the eye and appetite of those walking and driving past each café location.
- A Postcard Marketing Campaign that would reach all nearby residents and businesses with offers for both lunch and dinner specials.
- A loyalty program using simple Referral Cards that provided incentives for both those referring and being referred.
All pieces were designed within Truvant Café Corporation brand standards. Just like the menu, ingredients and recipes; everything about the Truvant customer experience was consistent.
Within a month, franchise owners were seeing a significant uptick in business.
Marketing Fact: 50.9% of recipients find postcards useful, making them the favored mail format.
2015 DMA Statistical Fact BookExperience the Safeguard Advantage yourself.
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See how your peers use the Safeguard Advantage, including a value-priced custom mix of products, to achieve their goals.
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Vinyl Banner
Work with your consultant to create the custom product mix that's right for your business.
Full-colour printing on one side; 13-oz. white matte vinyl material is a high-grade, flexible material with a matte, front-lit finish. This treated, smooth surface has high durability and puncture resistance. Edges are stitched with a hem, and metal hanging grommets are placed in each of the four corners.
Size: 4' x 8'
Qty: 1
Other product quantities and configurations are available. Ask your consultant.
Full-Colour Postcards
Work with your consultant to create the custom product mix that's right for your business.
Full-colour postcards on 14-pt. coated cover stock with a glossy finish on both sides.
Size: 8.5" x 7"
Qty: 1,000
Other product quantities and configurations are available. Ask your consultant.
Referral Cards
Work with your consultant to create the custom product mix that's right for your business.
Full-colour cards printed on 14-pt. coated stock, 2-sides plus UV finish.
Size: 3.5" x 2"
Qty: 1,000
Other product quantities and configurations are available. Ask your consultant.
The story, names, characters, and incidents portrayed in this work are fictitious and are provided to illustrate typical relationships between Safeguard consultants and customers. No identification with actual persons, places, and results is intended or should be inferred. Your experience may vary.
